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How can high-calibre design and project collaboration support an exceptional brand and drive innovation?

Smith's Falls, ON
Client
Tweed
Year of construction
2018
Photos: David Boyer
Furnishing + Decor: Ossington Design Studio

The Goal:

The goal of this project was to design and renovate a historic community icon within the small town of Smith's Falls, Ontario, into a hip, innovative cannabis research and educational facility.  

The Process:

This innovative new visitor's centre was a fast-tracked design and construction project for Tweed, a Canadian cannabis product manufacturer and retailer and one of the most widely recognized cannabis brands in the world. This project was finished in approximately five months. It includes a renovation, retrofit, and addition, to the historic Hershey Chocolate Factory (1963 – 2008) in the rural town of Smith’s Falls, Ontario.

Tweed, owned by Canopy Growth Corporation, was a highly engaged client throughout the design and construction process. The company, driven by social responsibility, research, and innovation, needed a facility that reflected its unique culture and passion. When Canopy Growth and JL Richards, the project engineers, approached Figurr Architects Collective, they already had a clear vision in mind.  

Collaboration was key to the success of this project. Figurr worked closely with the client, contractor, and sub-trades - all of whom were very proactive and solution-focused during the design and construction phases. The existing building was large and required extensive and transparent team coordination to accommodate the building’s diverse uses. One of the main reasons this project was so successful was due to the ability of the team to communicate clearly and remain focused on the project vision. 

   

Tweed's belief in social responsibility and innovation drove this project from the start. Figurr's design pays respect to the history of the building and the town by integrating an experience centre similar to the original factory – bringing the public closer to the science, history, and culture of cannabis. The centre is interactive and designed to appeal to a broad audience and all age groups. It includes a mezzanine that overlooks the grow rooms and products derived from cannabis. Tweed wanted to ensure its new facility would carry on the tradition of learning.

   

The Impact:

The project has been a welcome addition to the community. Tweed has built a successful business and driven cannabis tourism in Smith's Falls - supporting the local economy and becoming a vital icon within the community. Since Tweed opened its doors, they have launched numerous innovative products, including cannabis-infused oils, drinks, and chocolate. They have recently partnered with a local chocolate manufacturer to custom design a new edible that carries on the chocolate legacy in an exciting new way.  

This project was successful in achieving its mandates. Figurr and the team supported the client in creating a flexible and sophisticated design that respected the local history and aligned with their brand. The facility has continued to support Tweed in its mission to innovate and educate.  

Project Features:

  • 12,906 sq ft renovation, addition and retrofit of historic Hershey Chocolate Factory  
  • An industrial cannabis research facility  
  • Interactive experience centre that includes scientific sensory experience  
  • Sleek and modern industrial material palette  
  • Sophisticated design vision that elevates the conversation on cannabis  
  • Renovation of a historic building  


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