At the end of a long journey, after much reflection on our values and future ambitions, we found inspiration in a single word…
“Figurr” brings to mind many literal references to architectural representations and imagery.
“Figurr” references an exploratory thought process which is an integral part of our work.
“Figurr”—with its “RR”—is a nod to the legacy of its two founders, Rubin and Rotman, who are still active leaders of the collective.
Our collective embodies each member of our team, it represents our diversity and the importance we attach to our relationships with others.